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Why Americans Are Flocking To This Paradise Near Puerto Vallarta 

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The perfect destination is becoming a reality for American travelers in the spectacular region of Nayarit, located near Puerto Vallarta.  

Recently, Miguel Torruco Marqués, the head of Mexico’s Ministry of Tourism, proudly announced that Nayarit is quickly becoming a top destination for travelers, both from Mexico and internationally.  

With abundant natural beauty, rich cultural heritage, and a vibrant culinary scene, it is no surprise that Nayarit is experiencing a surge in popularity.  

aerial of sayulita

So why are travelers flocking to this tropical destination? Let’s dive in and discover what makes Nayarit an irresistible destination.  

Beach Bliss 

Nayarit’s coastline is like a postcard come to life.  

Gold sand stretches for miles, where you can soak up the sun or take a walk along the beach.  

The beaches in Nayarit are also renowned for their water sports, particularly surfing. 

As a seasoned pro or a newbie wanting to catch your first wave, Nayarit’s surf is world-class. 

aerial of nayarti beach

Into the Wild 

The jungle-covered mountains are an open invitation for hiking, zip-lining, or birdwatching.  

Don’t miss the chance to explore quaint, picturesque towns like Sayulita and San Pancho, where the vibrant local culture shines through.  

Strolling the cobblestone streets and sampling street food is an experience in itself. 

market in nayarit

Culinary Delights 

Prepare your taste buds for a culinary adventure.  

Nayarit is a food lover’s paradise. Street vendors dish up mouthwatering tacos, while high-end seafood restaurants serve up ocean-to-table delights.  

Savor ceviche and aguachile, two regional specialties, and explore the fusion of indigenous and Spanish flavors that make Nayarit’s cuisine truly unique. 


Culture and Traditions 

Local fiestas, music, and traditional dances provide a glimpse into Nayarit’s rich cultural heritage.  

The local artisans produce stunning Huichol art, a testament to their indigenous roots.  

Don’t forget to bring home some of this beautiful, handcrafted artwork as a souvenir. 

mexican artisan

Investment in Nayarit 

Nayarit is not just captivating tourists; it is also enticing investors.  

In the second quarter of 2023, Nayarit secured the fourth position in Mexico for attracting Foreign Direct Investment (FDI) in tourism, totaling a staggering $46.4 million. 

The destination also joined the Gulf of California Alliance, a strategic partnership aimed at fostering sustainable, competitive, and inclusive tourism in the region. 

street in nayarit

Infrastructure and Economic Growth 

Infrastructure is a key pillar of Nayarit’s growth.  

The construction of the Tepic-Compostela-Las Varas highway, with an investment of $4.9 billion pesos, is set to enhance connectivity and accessibility.  

This goes hand in hand with the expansion and improvement of Tepic International Airport, which is expected to conclude by February 2024.   

These developments promise to make Nayarit a more seamless and enticing destination for travelers. 

travelers boarding airplace at puerto vallarta airport

The economic forecast for 2023 is undeniably impressive.  

Nayarit is anticipated to close the year with a whopping $31 billion in economic activity, a remarkable 26% growth compared to 2019.  

For American tourists arriving by air, the average expenditure is estimated to be $1,163, representing a substantial 16% increase from 2019.  

more colorful buildings in puerto vallarta

And that is not all; Nayarit has expanded its roster of “Pueblos Mágicos” or “Magical Towns” by adding five more to its already existing four.

Additionally, an initiative named “Rutas Mágicas de Color” (“Magical Routes of Color”) is set to debut before the year’s end. 

Discover Nayarit 

Whether you are looking for a relaxing beach escape, an adventure-filled vacation, or a taste of local culture and cuisine, Nayarit has it all.  

Its spectacular beaches, diverse culture, luxury resorts, and food are just the beginning.  

aerial nuevo nayarit resort

Nayarit’s ability to blend its natural beauty with modern amenities and immersive cultural experiences is what is attracting American travelers.  

The rise in tourism is not a coincidence but a show of commitment to delivering unforgettable experiences that the Nayarit and Puerto Vallarta regions share.  

Whether you are a first-time visitor or a returning guest, Nayarit near Puerto Vallarta remains an exciting destination that invites you to explore its natural wonders and vibrant culture.  

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