Last Updated
Are you dreaming of a tropical destination with sandy beaches, turquoise waters, and a vibrant local culture like no other?
Look no further than Puerto Vallarta, this beautiful destination on the Mexico Pacific coast has been at the top for US travelers in 2023.
Puerto Vallarta has quickly become a favorite tropical destination, drawing visitors in.
![busy beach by el malecon](https://puertovallartasun.com/wp-content/uploads/2023/09/busy-beach-by-el-malecon.jpg.webp)
What the Numbers Say
In 2023, the region saw a remarkable 13.2% increase in passenger arrivals at the Puerto Vallarta International Airport compared to the previous year.
Puerto Vallarta has experienced significant growth in hotel occupancy rates, reaching 71.3% in 2022 and soaring to an impressive 76.3% so far in 2023.
This surge in visitors contributed significantly to the city’s economy and substantial economic gains for the hotel industry.
![sunset in puerto vallarta with buildings](https://puertovallartasun.com/wp-content/uploads/2023/09/sunset-in-puerto-vallarta-with-buildings.jpg.webp)
Improved Air Travel
The city’s air travel sector has also played a pivotal role in Puerto Vallarta’s tourism surge. In 2021, the international airport welcomed 2,072,410 passengers.
However, in 2022, this number skyrocketed to 6.2 million passengers. As of July 2023, the airport had already seen 3.4 million passengers, putting it on track to set a new record.
Puerto Vallarta currently offers flights originating from 23 cities in the United States and 15 in Canada.
With the recent increase in level awarded by the FAA, new routes and more direct flights are expected to increase the city’s connectivity to its top international markets, the US and Canada.
![puerto vallarta airport showing departures](https://puertovallartasun.com/wp-content/uploads/2023/09/puerto-vallarta-airport-showing-departures.jpg.webp)
A Popular Cruise Destination
In 2022, 186 cruise ships docked at Puerto Vallarta, generating an economic impact of $22,300 million pesos.
From January to July of the current year, there were already 125 cruise ship arrivals, reflecting Puerto Vallarta’s growth in popularity among cruise travelers.
![cruise ship departing puerto vallarta](https://puertovallartasun.com/wp-content/uploads/2023/07/cruise-ship-departing-puerto-vallarta.jpg.webp)
Host City for Events
A variety of events, from sporting competitions to entertainment shows, are being held in Puerto Vallarta because of enhanced marketing efforts by local tourism agencies.
These events have been pivotal in promoting Puerto Vallarta and include the Festival del Día de Muertos (Day of the Dead Festival), which achieved a Guinness World Record for the largest monumental Catrina.
Other events include UTMB ultramarathon, the 17th edition of the Vallarta Azteca International Folklore Festival, the prestigious Puerto Mágico Open tennis tournament, the 66th International Fishing Tournament, Vallarta Pride, among many others.
![ofrenda in puerto vallarta](https://puertovallartasun.com/wp-content/uploads/2023/09/ofrenda-in-puerto-vallarta.jpg.webp)
These events and festivals attract a wide variety of travelers, highlighting just how diverse of a destination Puerto Vallarta is.
So, what is attracting this new surge of visitors to Puerto Vallarta?
A Commitment to Safety
Under the leadership of its forward-thinking governor, Puerto Vallarta has emerged as a top travel destination.
One of the standout accomplishments has been the enhancement of the city’s safety and security.
Travelers are greeted with a sense of ease as they explore this vibrant city, thanks to increased efforts to ensure their safety.
![mexico authorities along beach](https://puertovallartasun.com/wp-content/uploads/2023/07/mexico-authorities-along-beach.jpg.webp)
Upgraded Experience
In Puerto Vallarta, you will find top-notch hotels, resorts, and vacation rentals catering to a variety of preferences and budgets.
Whether you are seeking a luxurious beachfront stay or a boutique hotel in the heart of the city, Puerto Vallarta has it all.
Moreover, the local government has been investing in upgrading the city’s roads, transportation systems, and public facilities.
This commitment to improving the overall experience for tourists has not gone unnoticed. Navigating the city is now easier and more enjoyable than ever.
![luxury homes on cliff puerto vallarta](https://puertovallartasun.com/wp-content/uploads/2023/08/luxury-homes-on-cliff-puerto-vallarta.jpg.webp)
Spectacular Natural Beauty
Puerto Vallarta boasts some of Mexico’s most breathtaking beaches.
Relax on the soft sands, take a dip in crystal clear waters, or take part in thrilling water sports – the choice is yours.
From the bohemian vibes of Sayulita to the luxury beaches of Punta Mita, there is a beach to suit every mood.
![surfer at sunset in sayulita beach](https://puertovallartasun.com/wp-content/uploads/2023/07/surfer-at-sunset-in-sayulita-beach.jpg.webp)
Hiking enthusiasts can explore the nearby Sierra Madre mountains, offering panoramic views of the city and the bay.
For wildlife enthusiasts, Puerto Vallarta is a hotspot for whale watching, where you can witness these majestic creatures in their natural habitat.
And you may catch sight of a crocodile or two at the famous Playas Crocodilo.
![crocodile caution sign along fence](https://puertovallartasun.com/wp-content/uploads/2023/08/crocodile-caution-sign-along-fence.jpg.webp)
Cultural Experiences
Beyond the beaches and natural beauty, Puerto Vallarta is a hub of cultural experiences.
The city’s historic Old Town is a charming blend of cobblestone streets, traditional architecture, and vibrant street art.
Explore the iconic Malecón boardwalk, where you will find sculptures, galleries, and lively street performances.
Do not miss the opportunity to savor the local cuisine. Try freshly caught seafood beachside, spicy salsas, and street tacos; you will not be disappointed!
![dancers in festival puerto vallarta](https://puertovallartasun.com/wp-content/uploads/2023/08/dancers-in-festival-puerto-vallarta.jpg.webp)
With its commitment to safety, upgraded infrastructure, breathtaking natural beauty, and rich cultural experiences, Puerto Vallarta is setting the bar high for travel destinations in 2023.
It’s no wonder that U.S. travelers are choosing this spectacular city as their ultimate getaway this year. So, start planning your next trip and see for yourself why Puerto Vallarta is a top destination for travelers in 2023.
↓ Join The Community ↓
The Puerto Vallarta FB group has all the latest travel news, conversations and current events happening in Puerto Vallarta
![](https://puertovallartasun.com/wp-content/uploads/2023/07/shutterstock_1904452729-1-1024x422.jpg.webp)
Subscribe to our Latest Posts
Enter your email address to subscribe to The Puerto Vallarta Sun’s latest breaking news affecting travelers, straight to your inbox.