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Why Puerto Vallarta Is Among The Busiest Destinations In Mexico This Year 

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In recent years, Puerto Vallarta has experienced a tourism boom, earning it a spot among the top destinations in Mexico.  

With spectacular beaches, warm hospitality, and vibrant culture, it is not hard to see why.   

In a recent report by SECTUR, the National Secretary of Tourism, Puerto Vallarta has claimed the sixth spot in hotel occupancy across Mexico.   

aerial view of beach with hotels

This speaks volumes about the city’s growing popularity among travelers, both local and international.  

From the busy streets of the Old Town to the beaches of Nuevo Vallarta, tourists from around the world are visiting this coastal paradise destination.   

While well-known destinations like Cancun and Playa del Carmen are often on the top of the list, Puerto Vallarta has been stealing the spotlight this year.  

aerial of condo with pool and beach

Rise in Popularity 

The numbers speak for themselves. Puerto Vallarta has seen a remarkable growth in visitors, welcoming over 746,000 travelers from January to August 2023.    

The city’s tourism industry is thriving, with an impressive 76.3% of rooms occupied, according to statistics released by SECTUR.  

These numbers, which represent the first half of 2023, are a significant leap from previous years.  

tourist walking along beach puerto vallarta

Nuevo Nayarit, located on the North end of the Puerto Vallarta area, is also grabbing the attention of travelers.  

With a 78.4% occupancy from January to July of this year, it provides an insight into the rising popularity of this region for travelers.  

So, what is behind this surge in popularity?  

Something For Everyone 

One of Puerto Vallarta’s keys to success is its diverse range of attractions.  

Whether you are looking for a beach getaway, an adventure enthusiast, or looking to immerse yourself in the local culture, there is something for everyone.  

aerial view puerto vallarta beach

Puerto Vallarta’s beaches alone draw in visitors from around the world, offering the perfect chance for relaxation.  

The streets of Old Town Vallarta are packed with history and culture, while the surrounding lush jungles provide endless opportunities for adventure.  

Let’s take a look at what Puerto Vallarta has to offer its visitors  

Exploring Natural Beauty  

One of Puerto Vallarta’s greatest assets is its breathtaking natural scenery, from lush jungles and spectacular beaches to diverse marine life.  

aerial las conchas

The city is known for its spectacular beaches. From the bustling Playa Los Muertos, located near the famous El Malecon, to the secluded beaches of Conchas Chinas, each beach offers a unique experience.  

For those seeking adventure, hidden coves and stretches of sand, like Playa Las Gemelas and Playa Majahuitas, are perfect for exploring. 

Beyond the beaches, the Sierra Madre Mountains provide an impressive contrast to the sandy beaches and turquoise waters.  

Hiking trails through lush jungles leading to hidden waterfalls and rivers offer nature lovers a unique opportunity to immerse themselves in this unique environment.  

suspended bridge in jungle

And let’s not forget the incredible marine life that lives in the waters of Puerto Vallarta. 

From December to March, humpback whales visit the waters of Banderas Bay drawing in visitors to catch a glimpse of these majestic creatures.  

Snorkeling, surfing, and scuba diving are among the many watersports you can experience throughout the beaches of Puerto Vallarta.   

whale watching

Cultural Heritage 

Beyond its natural beauty, Puerto Vallarta boasts a rich cultural heritage.  

Cobblestone streets lead to vibrant markets, art galleries, and historic sites.  

As the city grows in popularity, preserving its rich culture and showcasing its history remains a priority for Puerto Vallarta.  

Iglesia de guadalupe at sunset

Respecting local traditions while responsibly sharing them with the world is important and it supports the livelihoods of the people who call this beautiful tourist destination home. 

Local artisans and businesses are thriving, offering tourists a taste of authentic Mexican culture.  

A Safe and Welcoming Environment 

Beyond its natural beauty and rich culture, Puerto Vallarta has worked diligently to create a safe and welcoming environment for visitors.  

mexico authorities along beach

This commitment to public safety has paid off, with travelers arriving in record numbers. 

Local authorities and businesses recognize the importance of the tourism industry for Puerto Vallarta and are continuously making investments in protecting the safety of locals and visitors.    

The Future Looks Bright 

As Puerto Vallarta continues to capture the attention of travelers, its future looks bright. 

With its newfound status as one of Mexico’s busiest destinations, Puerto Vallarta is well on its way to becoming a top travel destination.  

yelapa cove aerial

So, whether you are seeking a relaxing beach escape, an adventure-filled getaway, or simply a taste of authentic Mexican culture, Puerto Vallarta has it all.  

Join the thousands of travelers who have discovered the magic of this destination and experience why it is among the busiest destinations in Mexico this year. 

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