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Why Tourists Are Flocking To Puerto Vallarta In Record Numbers This Year

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The tourism industry in Puerto Vallarta, one of Mexico’s top travel destinations, is experiencing an unprecedented rise in popularity.  

Travelers are discovering that this beloved destination offers the perfect blend of natural beauty, vibrant culture, and endless adventures. 

Let us dive into the numbers from this year’s summer season.

playa las conchas puerto vallarta

A Busy Summer Season  

Puerto Vallarta’s tourism industry witnessed a surge in tourists during the summer holiday this year.  

Tourism Secretary Vanessa Pérez Lamas shared that Puerto Vallarta experienced a 7% increase in arrivals, hosting 746,337 visitors.  

This surge in visitors represents a boost to the local economy, where travel is already a top industry.  

For Puerto Vallarta, this accounted for a 3.8% boost over the previous year’s economic contribution. 

beach cove with tourists

Puerto Vallarta lands the #2 spot in the top five most visited destinations in Jalisco, with hotel occupancy rates over summer over 70%, 

The allure of Puerto Vallarta continues to attract travelers in record numbers.  

So, what is fueling this remarkable influx of visitors to Puerto Vallarta? 

Diverse Attractions for Every Traveler 

One of Puerto Vallarta’s unique charms is that it caters to a wide range of interests and travelers. 

Whether you are looking for sun, sand, and turquoise waters, an outdoor adventurer, or a foodie, this city has something special for you. 

Beach lovers can soak up the sun on some of Mexico’s most beautiful beaches. Playa Los Muertos, with its lively atmosphere and beachfront restaurants, is a top choice.  

Aerial view of beach in puerto vallarta

For a quieter escape, head to the hidden gem of Playa Las Gemelas, where pristine shores and clear waters await. 

For travelers looking to immerse themselves in the local history and culture, Puerto Vallarta has a lot to offer.  

Explore the heart of Puerto Vallarta’s Old Town, known as the Romantic Zone, with its cobblestone streets and charming colonial architecture.  

Do not miss the iconic Church of Our Lady of Guadalupe, an architectural masterpiece. 

view of old town and ocean

Festivals highlighting and celebrating the local culture can be found year-round, and there is no better way to experience the true charm of this destination.  

Adventure seekers can go on exciting tours like zip-lining through the jungle, hiking and exploring hidden waterfalls in the Sierra Madre Mountains, or snorkeling in Banderas Bay. 

And for foodies, Puerto Vallarta is the perfect destination. With a wide range of options, from street tacos to gourmet dining, there is something for everyone.  

Try local specialties like freshly caught seafood, traditional mole, or spicy aguachile. 


Improved Connectivity 

One of the key factors driving Puerto Vallarta’s tourism boom is improved connectivity.  

The city’s international airport has seen significant growth in the number of flights and destinations served.  

This increased accessibility makes it easier than ever for travelers from around the world to reach this tropical paradise. 

travelers at PV airport

Commitment to Safety 

In an era where safety is paramount for travelers, Puerto Vallarta has taken extensive measures to ensure a secure and enjoyable experience for all.  

Enhanced safety protocols have made Puerto Vallarta one of the most welcoming destinations for travelers.  

mexico authorities along beach

Vibrant Cultural Scene 

Puerto Vallarta is not just about beautiful beaches; it is a city that celebrates and embraces its rich history and culture.  

You can find art galleries showcasing local talent and cultural festivals throughout the year.  

You can immerse yourself in the local art scene, listen to live music, or participate in traditional festivities like Día de Los Muertos this fall.  

ofrenda in puerto vallarta

Warm Hospitality 

Perhaps the most compelling reason why tourists are flocking to Puerto Vallarta is the warm and welcoming spirit of its people. Vallartenses take pride in sharing their beloved city with visitors.  

You will feel like a welcomed guest from the moment you arrive. 

playa d'oro puerto vallarta

Puerto Vallarta’s record-breaking tourism numbers are no accident. This vibrant destination has worked diligently to offer a diverse range of attractions, ensure safety, and provide a welcoming atmosphere.  

As travelers continue to seek unforgettable experiences, Puerto Vallarta certainly stands out.  

So, whether you are planning a beach getaway or an adventure-filled trip, Puerto Vallarta will exceed your expectations. 

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