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Why Travelers Are Flocking To Puerto Vallarta & Riviera Nayarit More Than Ever This Year 

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Puerto Vallarta and Riviera Nayarit are experiencing an unprecedented surge in popularity, and it is not by chance. 

The appeal is undeniable, and it is not just about the beauty of this destination; it is an unforgettable experience through spectacular beaches and rich culture that continues to draw in millions of visitors.  

view of beach in yelapa riveria nayarit

Let’s take a look at the record-breaking numbers and the reasons behind this continued surge in popularity among travelers.  

A Closer Look At The Numbers 

With international visitors contributing a staggering $22.9 billion in revenue from January to September 2023—a remarkable 11.8% increase compared to 2022 and a striking 23.3% leap from the same period in 2019—these coastal destinations are captivating travelers from around the world.  

The surge of international travelers to Puerto Vallarta and Riviera Nayarit has placed this region at the top of Mexico’s destinations, according to the Mexican Ministry of Tourism (Sectur).  

Don’t just take our word for it, the numbers speak for themselves! In 2019 Puerto Vallarta Aiport welcomed 158,000 international tourists during October. In 2023, it will welcomed 225,000.

aerial view of sayulita puerto vallarta

According to insights from the National Institute of Statistics and Geography (INEGI), the period from January to September 2023 witnessed a substantial rise, with 30.87 million international tourists arriving in Mexico. 

This surge also translated into a financial boom, with international tourists contributing $21.35 billion in the first nine months of 2023. 

So, what is attracting these travelers to this region?  

Spectacular Beaches 

Beyond the statistical wins, travelers can find the natural beauty that draws in millions of travelers to Puerto Vallarta and Riviera Nayarit.  

The stretch of coast from Puerto Vallarta to Riviera Nayarit is filled with spectacular beaches each with their own unique charm.  

aerial view of beach in nayarit

The lively Playa Los Muertos is the perfect option for those looking for a lively atmosphere with restaurants and shops.  

Conchas Chinas offers a much more secluded beach experience, perfect for those looking to relax and soak in the sun.  

The beaches of Punta Mita in Riviera Nayarit are a surfer’s paradise and there is so much diverse marine life to explore.  

Whether you crave lively vibes, a relaxing day, or exciting water sports, the beaches along this coastline have something for every kind of traveler.  

surfer at sunset in sayulita beach

Rich and Vibrant Culture 

The cobblestone streets of Puerto Vallarta’s Old Town, or Zona Romantica, are filled with rich history and Mexican culture.  

Local art, vibrant murals, and music invite travelers to immerse themselves in the culture of this region.  

Explore charming streets, colorful buildings, and markets filled with hand-made goods and get a true taste of the charm that makes this region so special.  

aerial view at sunset of old town puerto vallarta with church of guadalupe

Welcoming Atmosphere  

The warmth of Mexican hospitality is truly what continues to draw in millions of visitors a year to Puerto Vallarta and Riviera Nayarit

The locals, known for their hospitality, welcome visitors with open arms.   

Whether interacting with street vendors, chatting with fellow beachgoers, or diving into the local food scene, the spirit of this region can be felt everywhere.  

street vendors in puerto vallarta

Natural Beauty 

Beyond the region’s spectacular beaches are the lush jungles of the Sierra Madre Mountains.  

From hiking to hidden waterfalls to snorkeling in the waters along the coast, this region has so much to offer.  

Vibrant marine life invites snorkelers and divers to explore, turtle hatchlings are a spectacle during the summer months and if you are lucky, you can catch a glimpse of a whale from November to February.  

aerial view of arches of mismaloya

Delicious Food  

From fresh seafood beachside and street tacos to award-winning restaurants, Puerto Vallarta and Riviera Nayarit’s culinary scene has so much to offer.  

Aguachiles, spicy salsas, and traditional flavors showcase the region’s rich history and give travelers an opportunity to experience it and celebrate it through its food.  

Every bite connects you with the traditional flavors of the region, leaving travelers with a taste of the rich history of Puerto Vallarta and Riviera Nayarit.  

Whether you are savoring street tacos or dining in an upscale establishment, the food scene here turns into an immersive cultural experience. 


Puerto Vallarta and Riviera Nayarit, with their spectacular beaches, vibrant culture, and welcoming locals, have become more than a destination; they are an experience and one you must have for yourself.  

The surge in arrivals and revenue is not just a statistical win; it is a reflection of the irresistible attraction of the region.  

So, pack your bags and get ready for an unforgettable experience in Puerto Vallarta and Riviera Nayarit.   

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